Zino davidoff biography of martin

Swiss luxury company

Zino Davidoff Group is the trading name of Zino Davidoff SA,^[1] a Swiss family business that was spun out of tobacco-product company Davidoff in 1980.^[2] It is active exclusively in the non-tobacco luxury goods segment and offers a range of upscale products.^[3]

Overview

The company owns and manages the brand Davidoff for watches, leather goods, writing instruments, men's and women's fashion accessories (such as ties, foulards and cufflinks), fragrances, eyewear, coffee and cognac.^[4]Public health researchers have suggested that this was in order to engage in trademark diversification (also known as "brand stretching") to promote the tobacco products, because it allows for advertising the brand in the face of restrictions on the direct promotion of tobacco products.^[5][6]

The brand Davidoff is licensed to French-American company Coty, Inc.

for the fragrances business,